Stefanseiler: /* Required applications */

2023-01-23T10:57:41Z

Required applications

← Older revision		Revision as of 10:57, 23 January 2023
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	* Campaign Definition Tool Create the campaign, assign which:		* Campaign Definition Tool Create the campaign, assign which:
	** sales channels are ~~addresses~~ during this campaign, with '''initial invest,''' total campaign invest (read only)''', channel address periods''' (each with startdate, enddate, period invest)		** sales channels are addressed during this campaign, with '''initial invest,''' total campaign invest (read only)''', channel address periods''' (each with startdate, enddate, period invest)
	** sales actions are taken. For starts two types		** sales actions are taken during this campaign. (start-date, end-date, period invest). For starts two types
	*** mass postal mailing --> Define initial invest, target group and upload word-document. Button create mass-mail!		*** mass postal mailing --> Define initial invest, target group and upload word-document. Button create mass-mail!
	*** mass email --> Define initial invest, target group and RTF-Template, smtp-data to use (sender, mail-relay&credentials). Button "create mass-mail" (dryrun-->word), "Execute" will send out email over the mail-gateway		*** mass email --> Define initial invest, target group and RTF-Template, smtp-data to use (sender, mail-relay&credentials). Button "create mass-mail" (dryrun-->word), "Execute" will send out email over the mail-gateway

Stefanseiler: Created page with "Maketing Campaign Management allows to plan a marketing campaign, track the invest and compare it to the results (Return-On-Invest) == Required applications == * Campaign Definition Tool Create the campaign, assign which: sales channels are addresses during this campaign, with '''initial invest,''' total campaign invest (read only)''', channel address periods''' (each with startdate, enddate, period invest) sales actions are taken. For starts two types *** mass..."

2023-01-23T10:52:21Z

Created page with "Maketing Campaign Management allows to plan a marketing campaign, track the invest and compare it to the results (Return-On-Invest) == Required applications == * Campaign Definition Tool Create the campaign, assign which: ** sales channels are addresses during this campaign, with '''initial invest,''' total campaign invest (read only)''', channel address periods''' (each with startdate, enddate, period invest) ** sales actions are taken. For starts two types *** mass..."

New page

Maketing Campaign Management allows to plan a marketing campaign, track the invest and compare it to the results (Return-On-Invest)

== Required applications ==

* Campaign Definition Tool Create the campaign, assign which:
** sales channels are addresses during this campaign, with '''initial invest,''' total campaign invest (read only)''', channel address periods''' (each with startdate, enddate, period invest)
** sales actions are taken. For starts two types
*** mass postal mailing --> Define initial invest, target group and upload word-document. Button create mass-mail!
*** mass email --> Define initial invest, target group and RTF-Template, smtp-data to use (sender, mail-relay&credentials). Button "create mass-mail" (dryrun-->word), "Execute" will send out email over the mail-gateway
* Channel Reporting What campaigns were happening when, with which active channels/actions? Compare vs channel response behavior (e.g. appointments booked, appointments taken place, ...). Show overall marketing ROI for specified time-frame (year, quarter, month. No free date)
* Define target group

== Required administrative apps ==

* Channel & Channel-Type Definition

ZUGSEIL Marketing Campaign Management - Revision history

Stefanseiler: /* Required applications */